A US Dollar may rise on key data: Holiday Spending in Focus. Both sectors are on the upswing as the second half of the year comes to a close. Looking ahead to the holiday season, many corporations are reporting strong sales and profit growth. The recession is fading, and consumer spending is slowly increasing.
The good news is consumer spending has held up better than many analysts had predicted. Consumer spending in the United States rose over $900 billion dollars in 2020. Many believe this will continue to be a positive, continuing into 2020.
In fact, when looking at consumer spending, it is fair to say that consumer spending does not vary as much as the economy in general. This is in sharp contrast to other countries, including many European countries. This factor has led to the notion that the US economy is better protected by consumer spending. This should mean continued growth in both the US Dollar and holiday spending in general.
But perhaps the US Dollar should rise on holiday spending in focus because it may be expected to rise from previous years. By this reasoning, a US Dollar rise would be expected to accelerate during the holiday season. But, the benefits are two-fold, while the risks are very significant.
Economically, the situation may prove to be a blessing in disguise, as more spending will help keep the economy from falling into recession, and can be a key component of the economic turmoil that seems to be looming on the horizon. It is not uncommon for economic weakness to start before the holiday season, as many consumers purchase their gifts for the holiday season before the economy is significantly effected.
It may be that economic turmoil is becoming more common in the fourth quarter of the year. That means that an economic depression is more likely to begin, if not already underway. It is therefore not surprising that consumer spending should rise before economic doom.
With the holiday spending boom coming into focus, companies should be taking the opportunity to market their products and services and encourage holiday shoppers. Companies may be enticed to push their products into seasonal sale format, and may do so by updating their brand image or offering different holiday items. Some companies may push their corporate messages that there are ways to save money this holiday season. Perhaps promotions will be offered or incentives are offered to consumers.
Holiday advertising and promotional efforts, on the other hand, should concentrate on holiday promotions and sales. It is not uncommon for the advertising efforts to be much higher during the Christmas season. It is possible that during the festive season, companies will change a few things about their marketing plans, so that they are able to have a better success rate.
It is possible that the growth of the economy and the holiday spending will lead to a very good year for the US Dollar. It is also possible that the economy is going to remain relatively slow, and consumer spending and the holidays will continue to grow on an annual basis.
It is also important to consider business conditions and events, such as the slowdown in the European Economy and the possible meltdown of the housing market in the United States. If there is a major economic downturn, the US Dollar will undoubtedly appreciate.
The United States Dollar is currently surging and may continue to rise on a holiday spending in focus. Many are forecasting a major year over year increase in the US Dollar. This does not mean that all the euphoria will last for a while.